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The Natural Step for Business

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$16.95 $11.00 USD
Publisher: New Society Publishers
Pub. Date: 1999-01-01
ISBN: 9780865713840
Format: Paperback - 240 pages
Size: 6" x 9" (w x h)
BISAC: BUSINESS & ECONOMICS / General

The Natural Step for Business

Wealth, Ecology and the Evolutionary Corporation

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States-including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S.-are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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