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Page Count:320
Images:150 color photographs
Dimensions: 7.25 × 10 × 0.875 in
Publication Date:July 07, 2026
ISBN:9781774060346
Author:
Translated:Laurie Bennett
Sustainability:Printed on 100% recycled paper
Printed in:Canada

Floramama

From Garden to Bouquet, Growing Flowers for Market

Set the world on flower with this beautiful, practical, and inspiring guide to small-scale, high-revenue floriculture.

Floramama is a comprehensive manual for establishing a thriving cut-flower business, merging biointensive market gardening principles with the artistry of the “slow flower” movement. Author Chloé Roy demonstrates how to transform 1.5 acres into a $380,000-per-year enterprise by combining ecological cultivation practices with savvy entrepreneurial insights. This visually stunning resource, featuring 150 color photographs, serves as both a technical guidebook for the field and a creative inspiration for the design studio.

Drawing on her experience working with Jean-Martin Fortier and studying under industry leaders like Erin Benzakein and Sarah Ryhanen, Roy provides a roadmap for sustainable blooms. The narrative navigates through the technicalities of soil health and irrigation to the delicate balance of color and texture in bouquet making. Whether you are an aspiring farmer or a seasoned gardener, this book offers the tools to grow with purpose, profit, and a deep connection to the land.

Earn up to 40 Points.

Who This Book Is For

  • Aspiring Flower Farmers: Individuals looking for a proven, six-figure business model for small-scale acreage.
  • Market Gardeners: Established growers wanting to diversify their production with high-value ecological blooms.
  • Home Gardeners & DIYers: Creative souls seeking to master the “farm to vase” process and seasonal floral design.
  • Sustainable Living Advocates: Readers interested in the “slow flower” philosophy and biointensive, peat-free, and organic cultivation.

What You'll Learn

  • Ecological Cultivation: Master site selection, soil amendments, and pest management for vigorous, healthy blooms.
  • Biointensive Methods: Apply The Market Gardener Method to floriculture, to maximize productivity on minimal land.
  • Business Strategy: Implement planting schedules and marketing tactics to ensure financial viability even in challenging climates.
  • Floral Artistry: Create visually stunning bouquets by balancing color, texture, volume, and form.
  • Harvesting Techniques: Learn specific harvest practices and infrastructure needs to significantly extend vase life.

Praise for the book

As breathtaking as the blooms it celebrates. I’d treasure it for the photography alone, yet within its pages lies a garden of wisdom—practical, generous, and deeply inspiring.

—Rosemary Gladstar, herbalist and author

I love how Chloé has translated her work in the field into an accessible blueprint so anyone can follow her recipe to create a beautiful and profitable flower farm.

—Andrew Mefferd, Editor and Publisher, Growing for Market magazine and podcast

This is the kind of book that I like—full of super-practical knowledge gleaned from direct experience, with illuminating images. If you want to set up a successful small-scale flower farm, I highly recommend reading this book.

—Ben Hartman, author, The Lean Farm and The Lean Micro Farm

What Makes This Book Unique

This guide is distinguished by its proven financial success, written by a practitioner who built a thriving $380,000 annual business on a footprint of just 1.5 acres. It serves as the definitive Fortier connection, marking the first major work to specifically adapt Jean-Martin Fortier’s world-renowned biointensive methods—originally designed for vegetables—to the unique horticultural and timing demands of cut-flower production. Furthermore, the book offers a holistic scope that few resources can match, bridging the gap between rigorous, “dirt-under-the-fingernails” technical farming and high-end floral design, guiding the reader through the entire lifecycle from early seed-starting to the composition of the final bouquet.

Table of Contents

Chapter 1: How it All Began
Chapter 2: Major Categories of Flowers
Chapter 3: Before Starting a Flower Farm
Chapter 4: Planning the Season
Chapter 5: Seed Sowing
Chapter 6: Growth
Chapter 7: Harvesting
Chapter 8: Bouquet Making
Chapter 9: Marketing Appendices

Glossary
Bibliography
Acknowledgments

Accessibility Information

Product Page Accessibility Display

Conformance Status: EPUB Accessibility Compliant | WCAG 2.2 AAA Compliant
Screen Reader Compatibility: Designed for an optimal screen reader experience and fully accessible to persons with disabilities.

Content Enhancements

Alternative Text for Images: Descriptive text is provided for all images, ensuring visual content is fully accessible.
Table of Contents: Easy, direct navigation through a clean, structured table of contents.
Reading Order: Enforces a logical and consistent reading order for sequential, uninterrupted content consumption.
Page List: Includes an accurate page list for physical book page referencing and exact academic citation synchronization.
Structural Navigation: Built with a clear hierarchical layout for easy content traversal and section hopping.
Semantic Structure: Employs appropriate semantic markup to ensure absolute text clarity, meaning, and text-to-speech accuracy.

Reading Optimization

Unrestricted Formatting Preferences: User-configured assistive tools, custom typography scaling, line-spacing modifications, and native reading application options are never locked or disabled.
Color Independence: Textual layouts, data states, and links use distinct styles or symbols so that color changes are never the sole method of conveying critical information.
High-Contrast Design: Typography contrast levels comfortably exceed standard baseline parameters to reduce eye strain under any lighting environment.
Non-Visual Accessibility Support: All non-decorative editorial text and data visualizations are optimized to support reading entirely without sight.
Language Tagging: Embedded text attributes direct text-to-speech engines to use correct pronunciation defaults automatically.
Blank Page Removal: Unnecessary blank pages are completely eliminated to ensure a streamlined, smooth reading flow.

Contact Information

For further information or questions contact [email protected]

Book Extras and Resources

Flower Farming: Frequently Asked Questions

Can you really make a living growing flowers on less than two acres?

Yes, by using biointensive methods and direct-to-consumer marketing, Floramama generates over $380,000 annually on 1.5 acres of land.

Do I need expensive greenhouses to start a flower farm?

While infrastructure helps, this guide covers essential tools and scalable methods that allow beginners to start with basic seed-starting setups and outdoor beds.

How do I make my fresh-cut flowers last longer in a vase?

Success depends on specific harvest stages for different flower types and immediate post-harvest cooling and hydration techniques, detailed in the book.

Meet the Author

Woman with long brown hair holds a bouquet of flowers on her shoulder in a greenhouse.

Chloé Roy is a successful ecological flower grower, flower farming instructor, and founder of the groundbreaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her newly acquired skills in human-scale agriculture to floriculture. Chloé studied cut flower production with Erin Benzakein of Floret Flowers and learned floral arranging from Sarah Ryhanen of New York-based Saipua. She launched Floramama, Quebec’s first biointensive flower farm, in 2014. Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama’s 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.

 

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About the Publisher

New Society Publishers has been a leader in sustainable living books since 1980. Our books are printed on 100% post-consumer recycled paper to support the health of the planet.

B Corporation, SDG, and FSC Mixed Paper.

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