Chloé Roy

Chloé Roy is a successful ecological flower grower, flower farming instructor, and founder of the groundbreaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her newly acquired skills in human-scale agriculture to floriculture. Chloé studied cut flower production with Erin Benzakein of Floret Flowers and learned floral arranging from Sarah Ryhanen of New York-based Saipua. She launched Floramama, Quebec’s first biointensive flower farm, in 2014. Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama’s 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.