Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:
ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.
Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.
John D. Ivanko is a nationally recognised speaker, writer, instructor, and co-author of 15 books, including award-winning ECOpreneuring, Homemade for Sale, and Farmstead Chef. John is also a photographer and the co-author of six award-winning multicultural children’s books. With Lisa Kivirist, he runs the solar-powered Inn Serendipity B&B in Wisconsin.
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New Society Publishers has been a leader in sustainable living books since 1980. Our books are printed on 100% post-consumer recycled paper to support the health of the planet.
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