Fostering Sustainable Behavior, 3rd Edition

An Introduction to Community-Based Social Marketing (Third Edition)

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance and creating new social norms.

$19.50 USD$29.99 USD

Earn up to 30 Points.

Description

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

We are consuming resources and polluting our environment at a rate that is outstripping our planet’s ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people’s good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

  • target unsustainable behaviors, and identify the barriers to change
  • understand various commitment strategies
  • communicate effective messages
  • enhance motivation and invite participation.

The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

About The Author(s)

Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. His previous version of this book published through Canada’s National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.

View Author Profile

Book Specifications

ISBN: 9780865716421

Page Count: 192

Dimensions: 7.5 × 9 × 0.384 in

Publication Date: February 01, 2011

You Might Also Like

Reviews

There are no reviews yet.

Be the first to review “Fostering Sustainable Behavior, 3rd Edition”

Give the Gift of
Social Change

Give the Gift of Social Change

Your support contributes to the amplification of voices that strive for progress, making it a thoughtful and impactful present for any occasion. Join us in fostering a more informed and compassionate world.

Select your currency