Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
John D. Ivanko is a nationally recognised speaker, writer, instructor, and co-author of 15 books, including award-winning ECOpreneuring, Homemade for Sale, and Farmstead Chef. John is also a photographer and the co-author of six award-winning multicultural children’s books. With Lisa Kivirist, he runs the solar-powered Inn Serendipity B&B in Wisconsin.
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