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Paperback – 160 pages
6 Inches × 9 Inches (w × h)

Weight: 479 Grams
BISAC: POLITICAL SCIENCE / Civics & Citizenship
Publisher: New Society Publishers
ISBN: 9780865718173
Pub. Date: 2016-05-01

About the Author

James Hoggan

James Hoggan is a highly-respected and award-winning public relations expert who, for more than 30 years, has been involved in a wide range of both complex and controversial conversations. Jim is president of the Vancouver PR firm Hoggan & Associates, past chair of the David Suzuki Foundation board, and founder of the influential website DeSmogBlog, which exposes misinformation campaigns polluting the public debate around climate change and the environment. Jim has been called to assist a wide range of organizations such as Shell Global's External Review Committee, Al Gore's Climate Project Canada, Canadian Pacific Railways, the Dalai Lama Center, the BC Law Society, the Government of Ontario, and the B.C. Treaty Commission. Heis author of two previous books on the topic of integrity in public communication, Climate Cover-up and Do the Right Thing. He lives on Salt Spring Island, Canada.

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I'm Right and You're an Idiot

The Toxic State of Public Discourse and How to Clean it Up

by James Hoggan



The most pressing environmental problem we face today is not climate change. It is pollution in the public square, where a smog of adversarial rhetoric, propaganda and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems.

In I'm Right and You're an Idiot, author and David Suzuki Foundation chair James Hoggan grapples with this critical issue, conducting interviews with outstanding thinkers from the Himalaya to the House of Lords. Drawing on the wisdom of such notables as Thich Nhat Hanh, Noam Chomsky, and the Dalai Lama, his comprehensive analysis explores:

  • How trust is undermined and misinformation thrives in today's public dialogue
  • Why facts alone fail — the manipulation of language and the silencing of dissent
  • The importance of reframing our arguments with empathy and values to create compelling narratives and spur action.

Our species' greatest survival strategy has always been foresight and the ability to leverage our intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of our public discourse. Focusing on proven techniques to foster more powerful and effective communication, I'm Right and You're an Idiot will appeal to readers looking for both deep insights and practical advice.

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